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How It all Started

Here is a message from Simple Hydration founder, Brian Hock which is posted in

I had the idea for a new water bottle design on a sweltering summer day while training for the Louisville Ironman Triathlon. I was sweating and wishing I didn’t have to hold water in my hands or carry it on a bulky hydration belt. Then I wondered: What if the bottle was shaped to fit into a waistband or race belt?

From that inspiration my wife and I built crude prototypes of various designs and our two great kids “road tested” them by running around our family room. Not only is Simple Hydration kid-tested and approved, it was put through its paces by a runner with 30+ years of experience… me.

I’m just an average runner with a passion for the sport. I ran my first full marathon at age 12 (4 hours, 47 minutes), then went on to run cross-country and track in high school and at Bowling Green State University. After college I continued to run for enjoyment and to stay in shape. I’ve run 6 marathons and completed 2 Ironman Triathlons.

The Simple Hydration Water Bottle is a crowd-funded product. Initial funding came from other runners and individuals through Kickstarter, a platform that connects inventors with people who believe in their idea.

I would like to personally thank those individuals below that helped us launch our dream. Thank you, too, for your interest in Simple Hydration.Together we can revolutionize the way runners stay hydrated!

Brian D. Hock

Simple Hydration Founder

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